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June 17, 2007
Adventures with Bruce - Not a Very Revolutionary Rubik
All Bruce wants is a Rubik's Cube like the one he had as a teenager, where you can play with it all you want and not worry about the colored stickers peeling off. He wants this because between his own cubing and The Girl's, a normal Rubik's Cube starts peeling after only a month.
The Rubik's Revolution billed itself as a whole new spin on the world's best-selling puzzle toy. Toys R Us put the Revolution on its list of Best Toys of the Summer, and if you go to the Revolution Web Site, you'll see a lot of buzz about it. Bruce thought that maybe this would be the solution to his problem.
If you like the Rubik's cube, here's your warning: Not only is the Revolution not a Rubik's Cube, but the brain-damaged stickers peel off.
Basically, the Rubik Revolution is a bunch of old light-and-sound games packaged in something that looks vaguely like a Rubik's Cube. There are 6 games (one per face), and they are involve punching the correct buttons before your time is up. The games use sound as well as light, so when someone is playing with the Revolution, you quickly develop a desire to smash the thing into thousands of little pieces with a heavy blunt instrument just to make it shut up.
During the run up to the release of the Revolution, the makers were very careful to keep its capabilities a secret. This is probably because if anybody knew the details, they'd realize its only connection to the Rubik's Cube puzzle is the name and the shape. In a strange way, the marketing campaign has been like a spam trick. If they can trick you into buying this thing under false pretenses, you'll be overwhelmed with how cool it is and tell all your friends.
Well, they may be able to pull the wool over Bruce's eyes, but I'm a superior life form, so I'm telling all my friends that this is a very stupid toy!
And while we're on the subject, does anybody know where we can get a Rubik's Cube whose stickers don't peel off?
Respectfully submitted,
Ferdinand T. Cat
# At Sun 11:07 AM | Permalink | Trackback URI | Comments (2) | More Adventures with Bruce | Tags: humor marketing Rubik's Cube rubik's revolution scam toys
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Comments
Ferdie, I think your pet was thinking about the Magic Square (http://www.amazon.com/Old-Brand-No-599-Magic-Square/dp/B000OENHZC), not the Rubik's cube. That version had tiles instead of stickers.
Posted by: ElMondo at June 19, 2007 11:25 AM
Whoops. I thought URLs would automatically link-ify. Well, shoot. Take two:
http://www.amazon.com/Old-Brand-No-599-Magic-Square/dp/B000OENHZC
Posted by: ElMondo at June 19, 2007 11:26 AM


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